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Privacy Policy

Madcap England is committed to protecting your privacy and keeping your data secure. 

How we use your information:

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

 How we use your name & contact details

 Why?

 Deliver your purchases to you.

 We do this to fulfil our contract with you. We use your contact info to send your order. 

 Send you service messages by text or e-mail.

 We do this to fulfil our contract with you, so you can tell when your order is due to arrive. 

 Sending you information by email, text, or post, about our new products and services.

 To keep you up to date with the latest offers and news. We will only send this with your prior conscent and you can opt out at any time. 

 Fraud prevention and detection.

 To prevent and detect fraud against either you or Madcap England.

 Showing you Madcap England adverts as your browse the web.

 So you can see our latest products and offers.

 Anticipating what future offers and products you may be interested in. 

 To ensure we are giving you what you want and make you aware of our latest updates. 

 

Your date of birth information

 How we use your date of birth       

 Why?

 Fraud prevention and detection

 To prevent and detect fraud against either you or Madcap England. 

 To send you timely offers. 

 To send you special and personalised offers. We will only send this with your prior conscent and you can opt out at any time. 

 

Your gender information

 How we use your gender information    

 Why?

 To send you the products and info we think you will be most interested in.

 To keep you up to date with our latest offers, news and products. We will only send this with your prior conscent and you can opt out at any time. 

 

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

 How we use your contact history

 Why?

 To provide customer service and support  

 We do this to fulfil our contract with you and give you the best possible customer service. 

 Train our staff

 To give you the best possible customer service. 

 

Purchase history and saved items

What you have previously purchased or items you've saved to a wishlist or shopping basket.

 How we use your purchase history and saved items

 Why?

 To sell you things

 To fulfil our contract with you. This is so you can purchase items over our website. 

 Provide customer service and support, and handle returns  

 To fulfil our contract with you

 Anticipating what future offers and products you may be interested in. 

 To ensure we are giving you want you want and make you aware of our latest updates. 


Information about your phone or laptop, and how you use our website

Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

How we use information about your phone or laptop, and how you use our website

 Why?

 Improve our website and set default options for you (such as language and currency)

 To give you the best possible shopping experience

 Protect our website

 To prevent and detect fraud against either you or Madcap England and to meet our legal obligations about looking after your data

 

Information from accounts you link to us

What we do if you link your Twitter or Facebook accounts to us

 How we use information from accounts you link to us

 Why?

 To enable you to log into our website simply and easily without having to create a specific account  

 To make it easier for you to use Madcap England and purchase items 

 To provide product recommendations.

 To keep our offers seen by you relevant.


Your responses to surveys, competitions and promotions

 How we use your responses to surveys, competitions and promotions

 Why?

 Run the survey, competition or promotion

 To fulfil our contract with you and to enable you to enter competitions, surveys or promotions. 

You don’t have to give us any of this personal information, however if you don’t, you may not be able to buy from the site and you are unlikely to receive our optimal overall customer experience.  

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.


Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or any payment information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • - Companies that do things to get your purchases to you, such as payment service providers and delivery companies.

  • - Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.

  • - Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

  • - Companies approved by you, such as social media sites (if you choose to link your accounts to us).

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.


Marketing messages

If you have given your conscent, we will send you marketing messages by email or text to keep you aware of our latest offers, promotions and news, and to help you see and find our products.

How to stop marketing messages from Madcap England:

You can stop receiving marketing messages from us at any time.

You can do this:

  • - By clicking on the ‘unsubscribe’ link in any email

  • - By contacting our Customer Services

Once you do this, we will update your profile to ensure that you don’t receive any further marketing messages.

Please note that it might take a few days for all our systems to be updated, so you might receive messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates).


Seeing adverts for Madcap England online

We also engage in online advertising, to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target Madcap England banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Madcap England (for example, your Madcap England search history, and the content you view on Madcap England) or on Madcap England banners or ads you have previously clicked on.


Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Services team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.


Your rights

You have rights relating to your personal information:

  • - The right to be informed about how your personal information is being used.

  • - The right to access the personal information we hold about you.

  • - The right to request the correction of inaccurate personal information we hold about you.

  • - The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.

  • - The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time.

  • - The right to request that we transfer or port elements of your data either to you or another service provider.

  • - The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or have any questions, please contact us.


Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the Madcap England website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Madcap England.


Cookies

We use cookies on our website. For more information on cookies, please see our cookie notice.


How to contact us

We always want to hear from our customers.

If you:

  • - Have any questions or feedback about this notice

  • - Would like us to stop using your information

  • - Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Services team, who will be happy to answer any questions you may have. 

You can contact us via email or telephone (see here) or if you’d prefer, you can write to us at:

Madcap England 
Indie Apparel Ltd 
Unit 1 Elge House
Hopper Hill Road
Scarborough
YO11 3YS 
United Kingdom